Scrum.org Trademark & Copyright Guidelines

Summary

These Trademark & Copyright Guidelines apply to licensees, partners, developers, customers, and authorized resellers who wish to use the trademarks, service marks, certification marks, logos, or copyrighted material of Scrum.org in connection with advertising, marketing, promotional, informational and reference materials, training class names/brands, on websites, or on printed publications. Any unauthorized or improper use of Scrum.org trademarks or copyrighted material may constitute infringement and unfair competition in violation of federal, state and international laws.

Authorized partners, resellers, licensees and certified parties may have additional usage rights or be subject to specific usage restrictions. If you are a Scrum.org Professional Scrum Trainer, Partner or a “Professional Training Network” entity, please consult your agreement for specific requirements applicable to your use of Scrum.org trademarks. In the event of a conflict between the applicable agreement and these Trademark & Copyright Guidelines, the terms of the agreement supersedes.

Scrum.org reserves the right to oppose any use of its trademarks that Scrum.org, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder. The status of Scrum.org trademarks may change, and it may be necessary to revise these Trademark & Copyright Guidelines from time to time. It is your responsibility to comply with the most current version of these guidelines.

Please direct any questions regarding these Trademark & Copyright Guidelines to your Scrum.org representative or email them to Scrum.org at marketing@scrum.org.

GENERAL TRADEMARK USAGE GUIDELINES

In return for permission to use a Scrum.org trademark, you agree to follow the requirements set forth in these Trademark & Copyright Guidelines and any other applicable guidelines and policies set by Scrum.org. You also acknowledge that Scrum.org is the sole owner of the Scrum.org trademark/s and promise that you will not interfere with Scrum.org rights in and to the trademark/s, including challenging Scrum.org use, registration of, or application to register such trademark/s, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Scrum.org trademarks. The goodwill derived from using Scrum.org trademarks belongs exclusively to Scrum.org.

Except for the limited right to use as expressly permitted under these guidelines, no other rights of any kind are granted hereunder, by implication or otherwise.

PERMISSIBLE USES OF SCRUM.ORG TRADEMARKS

Scrum.org only licenses its trademarks for use with goods and services that meet Scrum.org high quality standards. Scrum.org reserves the right to object to or prohibit at any time the use of its marks in connection with goods or services that, in Scrum.org sole opinion, fail to meet Scrum.org standards of quality.

COMPATIBILITY WITH THIRD PARTY PRODUCTS

Scrum.org word marks (but not Design Marks such as logos or other graphic depictions of Scrum.org marks) may be used in an informational context to inform consumers that a third party product is compatible with the specifically-referenced Scrum.org product, provided that such use otherwise complies with these Trademark & Copyright Guidelines and the following requirements:

The Scrum.org mark is not part of the third party product name.
The Scrum.org word mark appears less prominently than the third party product name.
The Scrum.org mark is used only in a referential context (i.e. “In preparation for Scrum.org certification tests” or “Scrum.org PSM™ I certification assessment included with class ”).
No use of a Scrum.org class name is present. Only the use of the offered or described Scrum.org product is used.

The exception to the above restrictions is the allowed use of the graphic depiction of Scrum.org certification ribbons which can be used by those holding the certificate in places like biographies and signatures and can be used by third parties that offer a Scrum.org certification Assessment attempt as part of their product. All other usage guidelines apply, even if these use exceptions are met.

In all cases, the third party product must be compatible with the specific Scrum.org product or referenced and the use shall not falsely imply a sponsorship or endorsement by, or a partnership or affiliation with, Scrum.org.

EDUCATIONAL AND INFORMATIONAL PURPOSES

Scrum.org word marks (but not logo marks or other graphic depictions of Scrum.org marks) may be used in an informational context to describe the subject matter of an educational or informational program, such as training presentations and “how-to” videos, provided that such use otherwise complies with these Trademark & Copyright Guidelines and the following requirements:

The Scrum.org mark appears less prominently than the rest of the program title and is used only in a referential context.
Correct: “ABC EDUCATION SERVICES will help you to prepare for Scrum.org Professional Scrum Master® I (PSM I®) exam”
Incorrect: “Professional Scrum Master® Training”
The subject matter must actually relate to the specific Scrum.org product or service referenced.
The use does not falsely imply a sponsorship or endorsement by, or a partnership or affiliation with, Scrum.org.
Any printed or online materials relating to the program must include proper attribution symbols, a trademark notice statement (see Attribution and Notice) and a disclaimer statement similar to the following example:

The statements made and opinions expressed herein belong exclusively to ABC EDUCATION SERVICES and are not shared by or represent the viewpoint of Scrum.org. This training does not constitute an endorsement of any product, service or point of view. Scrum.org makes no representations, warranties or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability or currency of the content contained in this presentation or any material related to this presentation. In no event shall Scrum.org, its agents, officers, employees, licensees or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, loss of information) arising out of the information or statements contained in the training. Any reliance you place on such content is strictly at your own risk.

If the program is presented only in audio format, without any visual aids or physical or online materials, the notice and disclaimer statements must be read out loud to the audience at the beginning of each presentation.

NONCOMMERCIAL WEBSITES

Provided that such use complies with these Trademark & Copyright Guidelines, Scrum.org word marks may be used on websites that operate solely for a noncommercial, informational purpose concerning a Scrum.org product or technology. Use of Scrum.org logos on such sites is expressly prohibited, except as permitted under an applicable agreement with Scrum.org.

PROHIBITED USES OF SCRUM.ORG TRADEMARKS

Unless otherwise provided in these Trademark & Copyright Guidelines or in a separate agreement with Scrum.org, use of Scrum.org logos, company names, trademarks, product names, or images of Scrum.org products by third parties in marketing, promotional or advertising materials is prohibited, as such use may create the perception that Scrum.org endorses or sponsors the product, service or promotion. This section applies to use of marks that are the phonetic or foreign language equivalent of Scrum.org trademarks.

COMPANY OR TRADE NAMES

You may not use or register, in whole or in part, Scrum.org, or any Scrum.org trademark, including Scrum.org-owned graphic symbols, logos, icons, or any version thereof, as a company name or trade name or as part of such a name.

THIRD PARTY PRODUCT NAMES

Scrum.org trademarks may not be used by a third party as part of that entity’s product, service or trade name without an express written agreement from Scrum.org authorizing such use. Licensees should consult their license agreements to determine whether and under what circumstances they can use Scrum.org trademarks in this manner.

Scrum.org word marks (but not logo marks or other graphic depictions of Scrum.org marks) may be used to refer to Scrum.org products and services without an express license from Scrum.org, provided that such use is in compliance with these Trademark & Copyright Guidelines and any other applicable policies. At a minimum, permissible use assumes that the Scrum.org trademarks are not larger or more prominent than the rest of the surrounding text, no stylized Scrum.org trademarks or logos are used, proper marketing and attribution is used for all Scrum.org trademarks, a conspicuous disclaimer is used indicating that any third party goods or services are not sponsored or endorsed by Scrum.org, and nothing in the use would lead consumers to believe that there is an association or affiliation with Scrum.org that does not exist.

DOMAIN NAMES, META TAGS AND HIDDEN TEXT

YOU MAY NOT INCORPORATE SCRUM.ORG TRADEMARKS IN ANY DOMAIN NAME OR IN ANY META TAG OR OTHER HIDDEN TEXT IN A WEB PAGE. Any violation of this policy may result in immediate termination of any license, partnership, certification, reseller or employment agreement, and/or in legal action.

Example: “professional-scrum-master-training.org” “Scrum.org-training.com”

PARTNER, CERTIFICATION AND PROGRAM TRADEMARKS

Scrum.org owns a number of trademarks that support various Scrum.org Products and Programs, including but not limited to the following:

Scrum.org Professional Scrum Foundations
Scrum.org Professional Scrum Master
Scrum.org Professional Scrum Product Owner
Scrum.org Professional Scrum Developer
Scrum.org Scaled Professional Scrum
Scrum.org Professional Agile Leadership
Scrum.org Professional Scrum with Kanban
Scrum.org Professional Scrum Trainer
Scrum.org Professional Training Network
Scrum.org PSF
Scrum.org PSM
Scrum.org PSPO
Scrum.org PSD
Scrum.org SPS
Scrum.org PAL
Scrum.org PSK
Scrum.org PST
Scrum.org PTN

These marks are expressly reserved for approved participants in the applicable program, and for the sole purpose of claiming participation in such a program or meeting the requirements certification. Please refer to your agreement with Scrum.org for more information on proper use of Scrum.org Program marks.

PUBLICATION TITLES

Use of Scrum.org trademarks in the titles of online and printed magazines, periodicals, book series, and other serial publications is expressly prohibited without a license. However, Scrum.org trademarks may be used on the covers of such publications and in the title of single-issue books, provided that such use complies with these Trademark & Copyright Guidelines and the following terms:

Your name, logo and/or trademark must appear more prominently than the Scrum.org trademark.
Include on the publication and all related materials a trademark notice statement (see Attribution) and a disclaimer statement similar to the following example:

The statements made and opinions expressed herein belong exclusively to the author/s and reviewer/s of this publication, and are not shared by or represent the viewpoint of Scrum.org Systems, Inc. This publication does not constitute an endorsement of any product, service or point of view. Scrum.org makes no representations, warranties or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability or currency of the content contained in this publication or any material related to this publication. In no event shall Scrum.org, its agents, officers, employees, licensees or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, loss of information) arising out of the information or statements contained in the publication. Any reliance you place on such content is strictly at your own risk.
Use of the Scrum.org trademark must not suggest an endorsement or certification by Scrum.org, or a sponsorship or affiliation with Scrum.org.
With respect to books, Scrum.org trademarks may be used as the first word in the title of a single publication. Use of a Scrum.org trademark in connection with a title of a series of books requires a license from Scrum.org.

SCRUM.ORG LOGOS

UNLESS EXPRESSLY AUTHORIZED BY SCRUM.ORG OR PROVIDED FOR IN THESE TRADEMARK & COPYRIGHT GUIDELINES, ANY USE OF SCRUM.ORG LOGOS IS PROHIBITED. If you have received authorization from Scrum.org to use a Scrum.org logo (i.e. pursuant to a valid License, Certification or Partnership Agreement), you must adhere to the terms of your license or agreement, as well as the following general guidelines:

All Scrum.org logos must be reproduced from materials supplied by Scrum.org.
Never alter Scrum.org logos without authorization.
Each representation of the Scrum.org logo should be consistent, undistorted, and clear.

TRADEMARK SYMBOLS AND TRADEMARK NOTICE STATEMENTS

TRADEMARK SYMBOLS

Scrum.org trademarks may be designated by one of the three following symbols:

™: Used for trademarks with pending registration applications and for unregistered common law trademarks;

SM: Used for service marks with pending registration applications and for unregistered common law service marks;

®: Used for marks registered with the U.S. Patent and Trademark Office.

Please refer to the Scrum.org Trademark List for information on the proper designation to use in connection with specific marks.

Regardless of whether the ™, SM or ® symbol is used, the trademark symbol should be placed immediately after the mark in superscript. If the document cannot be typeset in superscript, the symbol may be set in normal type and enclosed in parentheses.

Example: Professional Scrum Master™ or Professional Scrum Master (TM)

Scrum.org practices regarding when, where and how often to use trademark symbols differ depending on whether the underlying materials will only be available in the United States, or whether their distribution will extend to foreign countries.

Distribution Limited to the United States - Although proper trademark attribution is required, trademark symbols do not need to be displayed each and every time a Scrum.org mark is used. The following scheme sets forth the minimum scope of trademark attribution for Scrum.org marks:
- Prominent Uses: A trademark attribution symbol is required on all prominent uses of Scrum.org marks, such as on packaging, brochures, labels, headlines, headings, sub-headings, advertisements, White Papers and marketing materials.
- First Use in Text: A trademark attribution symbol is required upon the first use of a Scrum.org mark in text or body copy, even if the mark has appeared with a trademark symbol in the same material (i.e. in the headline or another prominent use).
- Subsequent Uses: An attribution trademark symbol is not required for any subsequent use of a mark in the same text, unless use of the symbol would avoid ambiguity.
- Logos: An attribution symbol is required with every use of a Scrum.org logo.
Distribution Outside the United States - Do not use trademark symbols on materials distributed solely outside the United States, but be sure to include an appropriate Trademark Notice Statement.

TRADEMARK NOTICE STATEMENT

Any material displaying a Scrum.org mark must also include the following Notice Statement:

“[list the individual Scrum.org marks appearing in the material, using proper trademark symbols for each] are trademarks of Scrum.org and may be registered in the United States Patent and Trademark Office and in other countries.”

Example: “Scrum.org, Professional Scrum Master are trademarks of Scrum.org and may be registered in the United States Patent and Trademark Office and in other countries.”

COPYRIGHT

Use of Scrum.org proprietary copyrighted material is strictly prohibited without prior approval from Scrum.org. Such materials include, but are not limited to, content and text displayed on Scrum.org website, White Papers or other documentation, photographs, diagrams, videos, images, and sound clips.

If authorized, your use of Scrum.org copyrighted material must be accompanied one of the following statements, which should be prominently displayed and reference the year/s the material was created: